Today, organizations and individuals are just one step away from a crisis since online news outlets and social media can propel bad or damaging news or misinformation with a keystroke. This “unplanned visibility” can strike at any time – day or night.
Forging good relationships with the press and generating worthwhile content are cornerstones of a solid media relations program. But knowing what NOT to do when working with a member of the media is just as important as what to do in terms of building and preserving those relationships and getting your story idea heard. Here are a few things reporters and editors DON’T like:
During a crisis, it’s is critical to tell your story first before anyone else does. If you do not take the initiative to communicate honestly about the issue as soon as possible, someone else will, and it’s very likely that they will have their facts wrong or that their take will be biased—and not in your favor.
Business owners know a lot about running their businesses, and many appreciate the value of marketing and PR. In fact, public relations is a vital part of a company’s overall marketing plan. Public relations helps keep your business name, products or services in front of your audience -- whether consumer or trade -- across media. Here are six tips for small businesses regarding PR.
Clients are always looking for the “big story” on their company, the glowing profile and photo shoot. But the competition for this sort of coverage is pretty stiff, to say the least, and often times, there is a disconnect between what a client envisions is newsworthy and what an editor knows will pique his or her readers’ interest enough to stop and read beyond the headline.